Think Before You Think - Understanding and Mastering Executive Function

By: Adrian Owen

Published by W. W. Norton, Incorporated, 2026-08-04

From the muddle of brain fog that leaves you searching for keys already in your hand to the challenges posed by conditions like ADHD, Alzheimer's, and Parkinson's, deficits in executive function are everywhere. Everyone agrees that executive function is essential for solving problems, planning for the future, and leading effective, meaningful lives--yet few can agree on what it actually is, or how to improve it. In Think Before You Think, internationally renowned neuroscientist Adrian Owen draws on cutting-edge research and a vast original dataset to finally demystify what executive function is, how it shapes our behavior, and what truly does--and doesn't--help sharpen it. As practical as it is profound, Think Before You Think reveals our cognitive strengths, our limitations, and the extraordinary potential we all possess.