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Digital Marketing

$7.95

Essential reference and test prep for students in the digital marketing college course, and a great tool for business professionals. This handy six page laminated reference is perfect for those in marketing and a must-have for those who are not but need to understand the concepts, terms, and principles of digital marketing for communication in and across teams for business planning and development. Author, professor and business consultant Dr. Kyle Allison uses his multi-faceted knowledge and experience from teaching and consulting to give you succinct need-to-know facts in our famous QuickStudy format that offers more answers per page than any other source. Color coded sections bulleted for easy access were developed to see the whole scope of how the details fit together for a price that cannot be beat for the knowledge gained. Adopt this tool for your students, or add it to your business team toolbox.
6 page laminated guide includes:

Digital Marketing Funnel
Goals & Key Terms
SEO Framework
SEM Framework
- Step-by-Step SEM Bidding Process
Mobile Marketing
- SMS Marketing Framework
- Mobile App Marketing Framework
- Mobile Web & Responsive Design Framework
Email Marketing
- Best Practices
- Benefits
- Challenges
- Types
Social Media Marketing
- Best Practices
- Benefits
- Challenges
- Types
- Influencer Marketing Best Practices
Digital Media
- Types
- Paid Media
- Owned Media
- Earned Media
Digital Marketing Analytics & Metrics
- Analytics Framework
- Digital Marketing Datatypes
- Digital Marketing Metrics

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