Attensity!

By: The Friends of Attention

Published by Random House, 2026-01-20

A rallying cry to fight the commodification of human attention, with the tools we need to reclaim our humanity, by a group of writers, artists, and activists in the vanguard of the movement “A stirring battle cry on behalf of our shared humanity against the forces that seek to diminish and degrade it. Downright invigorating. Just what the moment calls for.”—Chris Hayes, author of The Sirens’ Call We all feel it: something is seriously wrong. Our attention—that essential ability to give our minds and senses to the world—is being trapped, gutted, and sold out from under us by an industry of immense technological and financial power. The heedless exploitation of this vital capacity by a handful of tech companies is harming us all, reducing our very selfhood to that which can be quantified, bought, and sold—and shaking the foundations of our democracy. To push back against this “human fracking,” we need more than individual willpower or isolated efforts. We need a movement of collective resistance. Such a movement is beginning to bloom, and in this radical, first-of-its-kind guide, The Friends of Attention show us how to join the fight. We meet welders, nurses, poets, and surfers, all of whom are engaged in attentional practices. We learn to seek out sanctuaries—theaters and museums, houses of worship, dance parties—where together we can take refuge from the frackers. Attention Activism takes our apocalyptic present, turns it on its head, and reveals new vistas of human flourishing. Drawing on a rich legacy of critical intellectuals and the creative wisdom of diverse traditions, Attensity calls on us to come together to defeat the greedy dehumanizing forces of brute instrumentalization—and re-enchant the world.