Last Great Dream: How Bohemians Became Hippies and

McNally masterfully combines many disparate lineages of political, social, art, and pop history into one singular, sweeping portrait. The result is a stunning vision of a broad and powerful idealism that gripped the world for more than two decades.--Publishers Weekly (starred review)

From the New York Times bestselling author of A Long Strange Trip and the publicist of the Grateful Dead, a riveting social history of everything that led up to the 1960s counterculture movement.

Few cities represent the countercultural movement of the 1960s more than San Francisco. By that decade, the Haight-Ashbury neighborhood was home to self-branded freaks (dubbed hippies by the media) who created the world's first psychedelic neighborhood--an alchemical chamber for social transformation. They rejected a large part of the traditional American identity, passing over American exceptionalism, consumerism, misogyny, and militarism in favor of creativity, mind-body connection, peace, and love of all things.

The Last Great Dream is a history of everything that led to the 1960s counterculture, when long-simmering resistance to American mainstream values birthed the hippie. It begins with the San Francisco Poetry Renaissance, peaks with the Human Be-in in Golden Gate Park, and ends with the Monterey Pop Festival that introduced Jimi Hendrix and Janis Joplin to the world. It tells of several micro-histories, including beat poetry, visual arts, underground publishing, electronic/contemporary compositional music, experimental theater, psychedelics, and more.

Fascinating and definitive, The Last Great Dream is the ultimate guide to a generation-defining countercultural movement--an Underground 101 course for newcomers and aficionados alike.