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Now Launching… Our Site Refresh 🚀

When our Chief Visionary Officer, Bill Calfee, founded Myti in May of 2020, his ultimate goal was to combine the vibrancy of the community with the convenience of shopping online.  

As a result, our mission in designing is to build the next evolution in shopping: an experience that allows the members of our community to order everything from everyday essentials to local favorites online while keeping money in our local economy. But why is keeping dollars in-state important to our team? 

According to recent sales figures from the Vermont Department of Taxes, Vermonters are spending $20 per second with Amazon. Myti provides the same shopping convenience as eCommerce giants, while generating 320 times less carbon emissions and keeping 73% of each dollar in the local economy. This money compounds as it circulates through wages and taxes, increasing its economic impact over time.

According to Calfee, “part of our intention with Myti is to build a space where people realize how valuable community is… creating a sense of belonging that’s bigger than yourself, and highlighting the power of shopping small.” But in order to do so, we needed to create space on our platform to allow shoppers to discover unique local products– and the stories behind them. 

In response to feedback from YOU, our customer base, we’ve been hard at work redesigning our site to make it even easier to shop for the products you love– and discover new ones– while supporting your local economy. 

We’ve updated our navigation bar to make shopping by category simple, and added a search bar so that finding products that fit your needs is a breeze. To maintain our goal of preserving the vibrancy of our community, we’ll be highlighting the stores and shopkeepers that we partner with to share their stories– as well as allowing our customers to learn more about the people making change within their communities. 

Additionally, we’ve expanded our home page to include shopping categories relevant to the season and trending collections to allow for the easy discovery of our customer favorites. From there, we’ve made shopping by store, collection, and popular categories like pet supplies and home & entertainment even easier. 

By prioritizing local online shopping, the team at Myti is providing a convenient shopping experience while supporting the backbone of our local economy. Our updated site is designed to bring you closer to the vendors that make our community unique from the comfort of your home. 

What do you think of our site refresh? We’d love your feedback. Be sure to check out the site and share your thoughts with us here.
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