Myti Expands Leadership Team to Accelerate Growth and Support Emerging Brands

BURLINGTON, Vt. – Dec. 4, 2024 – Myti, the e-commerce platform connecting consumers with local, emerging brands, today announced key leadership appointments to drive its next phase of growth. With deep expertise across strategy, technology, and sales, the expanded team will strengthen Myti’s position as a marketplace where consumers can shop local and accelerate its efforts to simplify online selling for emerging brands.

Executive Leadership Team Updates

Myti’s leadership expansion includes the following internal promotions, with team members bringing experience from various industries to their new roles:

• Nate Richardson, Chief Strategy Officer: Richardson will lead Myti’s long-term strategy and investor relations. He will focus on establishing partnerships, securing funds, and overseeing strategic communications to fuel the company’s growth. Richardson brings extensive experience from senior leadership roles at national companies like CVS Health and athenahealth.

• Ryan Ouellette, Chief Technology Officer: Ouellette will oversee product and technology development to advance Myti’s innovative, community-driven marketplace and brand solutions. Ouellette brings over a decade of experience from Google, where he most recently served as a senior software engineer and tech lead for multiple teams.

• Ali Schueler, Chief Revenue Officer: Schueler will direct Myti’s revenue strategy, drive brand acquisition, and optimize sales operations. Schueler has a proven record of building high-performing sales teams across the hospitality and service industry.

Additionally, Jenna Stewart has joined as chief of staff. In this role, she will work closely with the executive team to drive organizational alignment and support Myti’s continued growth, leveraging her expertise in operations and communications.

“At Myti, we’re building a platform where emerging brands thrive, and consumers rediscover the joy of shopping local,” said Becca Newton, CEO of Myti. “This expanded leadership team will accelerate our growth, position us for future investment, and simplify the online selling experience for every brand we serve.”

New Director-Level Appointments

To complement these executive updates, Myti is strengthening its leadership pipeline with the following director-level hires:

• Brynn Bateman, Director of Product
• Paul Hubbard, Director of Growth Marketing
• Courtney Musella, Director of Account Management
• Jeffrey Peterson, Director of Public Affairs

Looking Ahead

“This is an exciting time for Myti,” said Bill Calfee, founder and chief visionary officer. “With our expanded team, we’re pushing boundaries to deliver solutions that empower local brands and redefine how people shop and support their communities.”

As Myti looks ahead, its marketplace remains central to its mission to connect consumers with local brands. Building on this foundation, Myti plans to launch a comprehensive suite of e-commerce tools in 2025. These tools will address the challenges emerging brands face on existing platforms, enabling them to focus on their craft while Myti simplifies the online selling experience and makes it easier to shop local.

About Myti

Myti simplifies online selling for emerging brands, making it easy for consumers to shop local. With user-friendly e-commerce solutions and a curated marketplace, Myti helps businesses grow and strengthens vibrant, community-driven economies. Because together, we are Myti.

Media Contact

Jeffrey Peterson
Director of Public Affairs, Myti
802-338-2470
Jeffrey@Myti.com