Why Local Matters
Amazon didn't just disrupt retail. They gutted Main Streets across America. Independent bookstores, toy shops, hardware stores—the businesses that sponsored Little League teams, that knew their customers by name—have been disappearing from communities nationwide.
While local businesses invest in their communities, Amazon extracts. They've achieved a $2 trillion market cap while paying an effective tax rate of just 9.4%—half the statutory rate. They spend $21 million annually lobbying against fair competition laws and $14 million fighting worker organizing efforts. Between 2018-2021, they avoided $12.5 billion in taxes that could have funded schools, roads, and services.
Small Business Saturday isn't just about shopping. It's about reclaiming economic power. When you choose local, you're not just buying a product—you're casting a vote for community over consolidation, for neighbors over algorithms, for Main Street over Wall Street. In Vermont, 62% of employees work for small businesses—when you support them, you're supporting your neighbors.
The Multiplier Effect
Local businesses generate 68% more local economic activity than chains. Here's why:
See exactly how much stays local vs. Amazon
Turn Protest Into Practice
Every dollar you spend locally is a rejection of corporate consolidation and a direct investment in community power.
Shop Local
Browse Burlington's independent shops on Myti
Take the Pledge
Commit to choosing Main Street over Wall Street
Join the Coalition
Be part of the Main Street movement
You can't Prime this. Your dollar is your vote. Shop Local.
Compare Any Amount
See exactly where your money goes: Local vs. Amazon
Main Street Over Wall Street
Proudly supported by Vermont businesses and organizations committed to choosing community over corporations
Join us in building a local economy that works for everyone, not just shareholders.
Sources & Citations
- ILSR - ilsr.org
- Civic Economics - amiba.net
- AMIBA - amiba.net
- SCORE - score.org
- OpenSecrets - opensecrets.org
- Bloomberg - bloomberg.com
- The Hill - thehill.com
- IPS - ips-dc.org
- Charity Navigator - charitynavigator.org
- IndiBound - indiebound.org

