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Why Local Matters

Amazon didn't just disrupt retail. They gutted Main Streets across America. Independent bookstores, toy shops, hardware stores—the businesses that sponsored Little League teams, that knew their customers by name—have been disappearing from communities nationwide.

While local businesses invest in their communities, Amazon extracts. They've achieved a $2 trillion market cap while paying an effective tax rate of just 9.4%—half the statutory rate. They spend $21 million annually lobbying against fair competition laws and $14 million fighting worker organizing efforts. Between 2018-2021, they avoided $12.5 billion in taxes that could have funded schools, roads, and services.

Small Business Saturday isn't just about shopping. It's about reclaiming economic power. When you choose local, you're not just buying a product—you're casting a vote for community over consolidation, for neighbors over algorithms, for Main Street over Wall Street. In Vermont, 62% of employees work for small businesses—when you support them, you're supporting your neighbors.

The Multiplier Effect

Local businesses generate 68% more local economic activity than chains. Here's why:

Local Employees
Higher wages, better benefits, invested in your community
Local Suppliers
Other local businesses in the supply chain benefit too
Local Taxes
Property & sales taxes fund schools and services
Community Support
6% of profits donated to local causes & events

Turn Protest Into Practice

Every dollar you spend locally is a rejection of corporate consolidation and a direct investment in community power.

You can't Prime this. Your dollar is your vote. Shop Local.

Compare Any Amount

See exactly where your money goes: Local vs. Amazon

$
Local Business
$68
Stays in Burlington & recirculates 3-5 times
vs. Amazon
$13
Only 13% stays local
Jobs Created
57
Per $10M in independent retail sales
vs. Amazon
14
4x fewer jobs
Local Wages
$48
Paid to your neighbors
vs. Amazon
$7
Mostly warehouse wages
Tax Responsibility
21%
Local businesses pay standard corporate rate
vs. Amazon
5.1%
Avoided $12.5B in taxes (2018-2021)
Community Giving
$6
Donated to local causes (6% of profits)
vs. Amazon
$0.04
0.04% of revenue to charity
Multiplier Effect
3.5x
More local economic impact than chains
vs. Amazon
0.3x
10x weaker impact

Visual Breakdown: How Much Stays Local from Your $100

Local Business $68 stays local
68% stays local
Chain Store $43 stays local
43% stays local
Amazon $13
13%

Main Street Over Wall Street

Proudly supported by Vermont businesses and organizations committed to choosing community over corporations

Join us in building a local economy that works for everyone, not just shareholders.

Sources & Citations

  1. ILSR - ilsr.org
  2. Civic Economics - amiba.net
  3. AMIBA - amiba.net
  4. SCORE - score.org
  5. OpenSecrets - opensecrets.org
  6. Bloomberg - bloomberg.com
  7. The Hill - thehill.com
  8. IPS - ips-dc.org
  9. Charity Navigator - charitynavigator.org
  10. IndiBound - indiebound.org