{"product_id":"invention-of-design-a-twentieth-century-history","title":"Invention of Design: A Twentieth-Century History","description":"\u003cb\u003eFrom a brilliant cultural historian, a secret history of the twentieth century (Louis Menand) told through the story of design and its utopian promises\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Design has penetrated every dimension of contemporary society, from classrooms to statehouses to corporate boardrooms. It's seen as a kind of mega-power, one that can solve all our problems and elevate our experiences to make a more beautiful, more functional world. \u003cp\u003e\u003c\/p\u003e But there's a backstory here. In \u003ci\u003eThe Invention of Design\u003c\/i\u003e, designer and historian Maggie Gram investigates how, over the twentieth century, our economic hopes, fears, and fantasies shaped the idea of design--then repeatedly redefined it. Nearly a century ago, resistance to New Deal-era government intervention helped transform design from an idea about aesthetics into one about function. And at century's end, the dot-com crash brought us design thinking the idea that design methodology can solve any problem, small or large. To this day, design captures imaginations as a tool for fixing market society's broken parts from within, supposedly enabling us to thrive within capitalism's sometimes violent constraints. \u003cp\u003e\u003c\/p\u003e A captivating critical history, \u003ci\u003eThe Invention of Design\u003c\/i\u003e shows how design became the hero of many of our most hopeful stories--dreams, fantasies, utopias--about how we might better live in a modern world.","brand":"Phoenix Books","offers":[{"title":"Default Title","offer_id":46609672929449,"sku":"PHBK-9781541600638","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9899\/1785\/files\/content_101c3a91-1773-4f9e-8667-a9cb18c77f39.jpg?v=1764719705","url":"https:\/\/myti.com\/products\/invention-of-design-a-twentieth-century-history","provider":"Myti","version":"1.0","type":"link"}