{"product_id":"green-to-gold-how-smart-companies-use-environmental-strategy-to-innovate-create-value-and-build-competitive-advantage","title":"Green to Gold How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage","description":"\u003cp\u003e\u003cstrong\u003eBy:\u003c\/strong\u003e Daniel C. Esty, Andrew Winston\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePublished by John Wiley \u0026amp; Sons, 2009-01-09\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFrom the Publishers Weekly review:\u003cbr\u003e \"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though \"no company the authors know of is on a truly long-term sustainable course,\" Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste \"take-back\" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. \"\u003c\/p\u003e","brand":"Phoenix Books","offers":[{"title":"Default Title","offer_id":47200763642025,"sku":"PHBK-9780470393741","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/9899\/1785\/files\/12701963482355.jpg?v=1781633334","url":"https:\/\/myti.com\/products\/green-to-gold-how-smart-companies-use-environmental-strategy-to-innovate-create-value-and-build-competitive-advantage","provider":"Myti","version":"1.0","type":"link"}